HND in Business Marketing (Degree Pathway Course)

Level of Course:  HND is a Level 5 qualification (equivalent to the second year of a UK bachelor’s degree). There is an embedded Higher National Certificate (HNC) Level 4 element. Learners can choose to exit at this point with the HNC qualification.This qualification is awarded by Pearson Edexcel
Number of Credit Hours: Upon successful completion of the course, the student will have completed at least 15 units and 240 + credits. On completion of HNC, the student will have completed at least 8 units and 120 + credits.
Study Mode: Full-Time
BTEC Higher National Certificate (1 Year)  : The HNC is a level-4 qualification delivered over one year. The HNC is an embedded component of the HND; however, it can be taken as a stand-alone qualification. If a student opts to take the HNC, the student would be eligible for a Higher National Certificate after the successful completion of a minimum of 8 modules.
BTEC Higher National Diploma (2 Years): The HND is a level-5 qualification delivered over two years, the first year at level 4, and the second year at level 5. If a student opts to take the HND, the student would be eligible for a Higher National Diploma after the successful completion of a minimum of 15 modules.
Attendance: Full-time students are required to attend 21 hours per week in term time.
Workload: Total Qualification Time (TQT) is an estimate of the total amount of time required for a student to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification. Each 15-credit module approximates to a TQT of 150 hours and 60 hours of Guided Learning. Mont Rose College recommends an average of 8-10 hours of home study per week for this programme.
Exemptions : No exemptions are allowed for this programme.

Course Details:

The Pearson BTEC HNC Level 4 is made up of 120 credits and be completed over a years’ time. The HND a combination of both levels 4 and 5 and is made up of 240 credits; this qualification is usually studied full-time over two years, or part-time over four years
Course Contents/Description: The award is made up of 15 units:
Mandatory core units are:
  • Business and the Business Environment
  • Marketing Process and Planning
  • Human Resource Management
  • Leadership & Management
  • Accounting Principles
  • Managing a Successful Business Project
  • Research Project
  • Organisational Behaviour
Specialist Units Marketing Pathway
  • Marketing Insights and Analytics
  • Digital Marketing
  • Integrated Marketing Communication
General Units
  • Innovation & Commercialisation
  • Digital Business in Practice
  • E-Commerce and Strategy
Planning Social Media Campaigns
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