The BSc (Hons) Digital Marketing with Foundation Year at Arden University will help you pave the way for a rewarding career in digital marketing. Digital marketing is now vital to every forward-thinking organisation – creating genuine opportunities for ambitious marketers to get themselves noticed.

Modules 

Foundation Year modules

• Preparing for University Success
• Exploring the Business Environment
• Advancing your Academic Skills
• Becoming an Effective Leader
• Planning for Your Future Success
• Investigation & Innovation Project

Level 4

• Understanding Digital Marketing (20 credits)
• Content Production (20 credits)
• Audience Fundamentals (20 credits)
• Managing Social Media (20 credits)
• Building Digital Platforms (20 credits)
• Resource Management (20 credits)

Level 5

• Digital Advertising (20 credits)
• Search Engine Optimisation and Copywriting (20 credits)
• User Experience Design (20 credits)
• Digital Marketing Campaigns (20 credits)
• Research for Digital Marketing (20 credits)
• Digital Internship (20 credits)

Level 6

• Digital Marketing Analytics (20 credits)
• Global Brand Management (20 credits)
• Digital Marketing Strategy (20 credits)
• Strategic Customer Experience Design (20 credits)
• Digital Public Relations (20 credits)
• Digital Marketing Showcase (20 credits)